OVR news

So long, "Shaka" and Hello OVR

So long, "Shaka" and Hello OVR

"Shaka" is now "OVR" Thanks to the help of a local trademark attorney, I have to part ways with the name "Shaka" this week. There were a number of branding...

So long, "Shaka" and Hello OVR

"Shaka" is now "OVR" Thanks to the help of a local trademark attorney, I have to part ways with the name "Shaka" this week. There were a number of branding...

Massive fabric and design upgrades

Massive fabric and design upgrades

The new athletic ponchos are in and wow. Just wow. It's been a whirlwind in Q1 2025 for me with this business. At the start of the year I had one...

Massive fabric and design upgrades

The new athletic ponchos are in and wow. Just wow. It's been a whirlwind in Q1 2025 for me with this business. At the start of the year I had one...

Now that's a poncho

Now that's a poncho

The first OVR prototype is here! With premium fabric and quick production, it’s ready for testing and feedback. Exciting progress on the road to launch!

Now that's a poncho

The first OVR prototype is here! With premium fabric and quick production, it’s ready for testing and feedback. Exciting progress on the road to launch!

Terrible prototypes

Terrible prototypes

Crafting a poncho proved harder than expected—laughable results, lessons in stitching, and a big realization: it’s time to find a local maker to move faster

Terrible prototypes

Crafting a poncho proved harder than expected—laughable results, lessons in stitching, and a big realization: it’s time to find a local maker to move faster

Finding fabric

Finding fabric

Choosing the right fabric for a new apparel product has been one of the biggest challenges in starting my company. With so many options, it's overwhelming to find the perfect...

Finding fabric

Choosing the right fabric for a new apparel product has been one of the biggest challenges in starting my company. With so many options, it's overwhelming to find the perfect...

Building the perfect post-workout poncho

Building the perfect post-workout poncho

So what the heck is an OVR Poncho? Honestly this idea started when I saw Jay Hoovy put a Slow Tide surf changing poncho on in one of his videos,...

Building the perfect post-workout poncho

So what the heck is an OVR Poncho? Honestly this idea started when I saw Jay Hoovy put a Slow Tide surf changing poncho on in one of his videos,...